Practically all companies today are apprehensive on the flow of the market and for Lenovo, taking another crack at a faltering marketing in the desktop division seems to be a move that will certainly draw varied criticism on the timing of its market penetration efforts towards the desktop computing sector.
Apparently, the risk is quite high. No one knows what the future of the desktop computing industry will hold. But with their fingers crossed, apparently Lenovo is banking on a turn for the better any time soon, making a move that most companies would save for later when something clearer sets forth.
Lenovo which bought the PC division of IBM in 2004, has been a prominent figure in the laptop market. With its brand, its association with IBM is something that has carried it towards strides in better business. But as far as desktop computing is concerned, it can really be seen as something as starting once again from scratch.
To kick off their campaign, they have introduced into the market the IdeaCentre K210 Desktop last June 30 towards the consumer desktop market outside of China. But the weird thing about it all is that while other large computer companies are shifting towards mobile solutions, Lenovo is moving towards the opposite direction.
From a strategical management standpoint, you may call it catering towards the remaining customers in the desktop industry. For sure there is still a wide open market for it. But the question is on whether this investment will pay off. Perhaps Lenovo has seen something that other have not. Only time will tell if the investment risk will indeed reap dividends.