Buying a computer these days has to be done carefully. Unlike in the past years when the economy was not that bad, PC or laptop buying was made regularly with flourish. Today however, banking on guides on which PC or laptop is suitable to cater to the needs of every individual persists and perhaps this PC Dean’s list by Microsoft and Lenovo can offer more than just a guide.
Microsoft Corp. and Lenovo announced the availability of the Ultimate Academic Personal Computer promotion with high-powered, highly functional, affordable laptop PCs designed specifically for college and university students, faculty, and staff. As part of the program, initially offered as a pilot by Microsoft, Lenovo will offer four different ThinkPad laptops pre-loaded with Windows Vista Ultimate and Microsoft Office Ultimate 2007.
The Ultimate Academic PC promotion offers four exclusive configurations:
- ThinkPad T400. The 14-inch widescreen laptop gives users powerful processing functionality, a host of wireless connectivity options and multimedia features essential for college students. Lenovo also builds in a roll cage to give the laptop extra durability to meet the rigors of academic life.
- ThinkPad R500. This laptop packs in the same functionality as the ThinkPad T400 but gives users extra screen real estate with a 15-inch display.
- ThinkPad X200 Tablet. The Tablet offers note-takers the best of both worlds with a Tablet PC and a laptop all in one. The 12-inch screen swivels both directions for easy maneuvering in class, and has low reflectivity and wide viewing angles; the Tablet also features a full-size keyboard, and more than 10 hours of battery life for all-day computing.
- ThinkPad X301. Lenovo’s thinnest and lightest full-function PC, the ThinkPad X301 comes with several leading technologies such as solid state drive storage for greater reliability, an LED display for a crisp viewing experience and two roll cages to make the laptop extremely light yet sturdy.
Leave it to Lenovo to introduce three new desktops in the market as the growing demand for advanced computer technology continues. Businesses continue to seek better desktop solutions and while many of Lenovo’s competitors are coming out with their own versions to stay abreast with the growing demands.
Among the reasons for the increase in more powerful peripherals like the Core 2 Quad CPUs from Intel and accommodate up to 4GB of DDR3 memory.
The IdeaCenter H200 is perhaps the low-end desktop from the three. It is designed for users who only need to surf the Internet and check e-mails. The H200 is its first desktop computer to use an Intel Atom processor normally found in Netbook computers only.
The IdeaCenter K220 will start at $449 with the K230 starting at $499. Both of those machines will be available on January 20. The Lenovo H200 went on sale on January 10 at a price of $399.99 including a ThinkVision L195 LCD monitor.
Practically all companies today are apprehensive on the flow of the market and for Lenovo, taking another crack at a faltering marketing in the desktop division seems to be a move that will certainly draw varied criticism on the timing of its market penetration efforts towards the desktop computing sector.
Apparently, the risk is quite high. No one knows what the future of the desktop computing industry will hold. But with their fingers crossed, apparently Lenovo is banking on a turn for the better any time soon, making a move that most companies would save for later when something clearer sets forth.
Lenovo which bought the PC division of IBM in 2004, has been a prominent figure in the laptop market. With its brand, its association with IBM is something that has carried it towards strides in better business. But as far as desktop computing is concerned, it can really be seen as something as starting once again from scratch.
To kick off their campaign, they have introduced into the market the IdeaCentre K210 Desktop last June 30 towards the consumer desktop market outside of China. But the weird thing about it all is that while other large computer companies are shifting towards mobile solutions, Lenovo is moving towards the opposite direction.
From a strategical management standpoint, you may call it catering towards the remaining customers in the desktop industry. For sure there is still a wide open market for it. But the question is on whether this investment will pay off. Perhaps Lenovo has seen something that other have not. Only time will tell if the investment risk will indeed reap dividends.